Keep it running.
For a lean stack that needs an owner. Fixes, small builds, and someone who answers when it breaks.
$1,650 a month
- Ten hours a month
- Replies within two business days
- A short note each month on what moved
Operations, systems and AI for coaches
Your coaching business needs a tech person. You probably don't need one full time.
I'm Michael Doyle. I run the systems, automation and AI for coaches and education businesses, a few days a month or a few months at a stretch. You keep coaching. I keep the back office running.
Currently taking on new clients. Three spots open.
01 / The situation
You've already bought the tools. Nobody's running them.
A typical coaching practice runs on somewhere between eight and fifteen pieces of software. A scheduler, a video platform, a course platform, a payment processor, a CRM somebody set up in an afternoon two years ago, an email tool, a notes app, a shared drive, a Zapier account with three broken zaps, and a Slack nobody checks.
Every one of those works fine on its own. None of them were introduced to each other.
So the coach does the connecting. At 10pm. Or a VA does it, carefully, by hand, forever. Or it doesn't get done, and a lead sits in an inbox for four days.
That's the gap I fill. doyletechteam.com is one person, on purpose. I own the whole stack, I know how the pieces fit, and I answer when something breaks. You pay for the days you actually need.
02 / What I do
What I actually do.
Six things, in roughly the order coaches need them. Each one links to the detail. Most engagements touch three or four.
01
Systems and CRM
Pick the right tools, set them up properly, and make them talk to each other.
View 02Automation
Intake, onboarding, scheduling, invoicing, follow-up. Built once, runs every time.
View 03AI, applied
The useful kind. Session notes, intake triage, content repurposing, a bot trained on your own material. With guardrails.
View 04Data and dashboards
Pipeline, revenue by program, churn, capacity. One screen with the real numbers.
View 05Fractional IT
Accounts, access, security basics, domains, email deliverability, backups. The things nobody owns until they break.
View 06Product, launch and team ops
Turning a course, an app, or a program idea into something that ships. Vendors, requirements, timelines, SOPs, hiring.
View03 / Ways to work together
Hours by the month. Every tier comes with the same person.
Own the systems, and keep building.
I own your systems, keep them running, and build the next thing on the list. This is what most coaches need and almost none of them can hire for.
$3,000 a month
- Twenty hours a month
- A shared list of what's next, in priority order
- Replies the next business day
Run the back office.
For a growing business with a team, several programs, and more data than anyone is reading. Operations, automation, AI and reporting, owned end to end.
$4,200 a month
- Thirty hours a month
- Replies the same business day
- A monthly review of the numbers
Projects
A defined piece of work with a start and an end.
A CRM migration, an onboarding automation, a dashboard. Scoped in writing, fixed price, half up front and half on delivery.
From $1,500
More than 30 hours, or full time
For a launch, a rebuild, or a season.
When the work needs more than thirty hours a month, or me full time for a stretch, we scope it together and price it to fit.
Let's talk
Not sure which tier? Start with a systems check. It's free, it takes thirty minutes, and about half the time I'll tell you that you don't need me yet.
04 / Track record
Ten years of building the plumbing.
For startups in Seattle and Arizona, and one large enterprise. None of them were coaching businesses. All of them had the same problems you do: too many tools, not enough hours, and numbers nobody trusted.
$30k/mo
Recurring revenue from a marketing automation I built for a startup, still running after I moved on.
3days
Customer turnaround at a service business after I automated most of the delivery with AI workflows.
50%
Cut from project cycle time at a large technology company, mostly by fixing how people communicated and documented.
$500k+
Documented bottom-line return on recommendations I made to a CEO and board.
05 / The math
What this costs, next to the alternatives.
| Comparison | Full-time hire | Agency | Marketplace freelancer | Me |
|---|---|---|---|---|
| What it costs | A salary somewhere between $90k and $140k, plus benefits, plus a laptop, plus the three months it takes to find them. | A project fee, then a retainer for every change after launch. | Cheap per hour. Expensive per outcome. | A fixed monthly price for set hours, or a project price. Nothing else. |
| Who owns the stack | They do, until they leave. | Nobody, after the launch call. | You do, still. | I do, and I document it so that you could. |
| Knows your business | Eventually. | The account manager does. | No. | Yes. That's the job. |
| When it breaks at 9pm | Depends who you hired. | There's a ticket queue. | They've moved on. | You have my number. |
My column is the honest comparison for most coaches. If you're doing north of a couple of million a year and growing, you should probably hire someone full time, and I'll tell you so on the call.
06 / Who you'd be working with
I'm Michael. I've spent ten years running operations, technology and product for companies that grew faster than their systems.
Startups in Seattle and Arizona, and a large technology company in Bellevue where I ran a Center of Excellence. I've built the CRMs, wired the automations, defined the KPIs, shipped the products, hired the teams and written the SOPs. This practice exists because businesses one-twentieth that size need exactly the same things, and nobody is offering them at a size they can afford.
I live in Scottsdale, Arizona. I work with clients anywhere with decent wifi.